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The trademark Pure Life was registered in Sudan on 27/05/1998 through the international registration No. 694649 for Nestle S.A. The registration was challenged by a local Sudanese company Nada Beverages Co. Ltd, who is interested in this trademark. The cancellation action was based on Non-Use of the registered trademark for 5 consecutive years from the date of registration. Nestlé S.A. did not submit any defense and thus admitted the non-use of trademark. Accordingly, The Khartoum Commercial and Intellectual Property Rights Court issued its decision to cancel the international registration owned by Nestlé S.A.
This decision was actually an implementation of Section 24 of Sudanese Trademark Act 1969, which allows any second party to apply for cancellation of any registered trademark which is not used in Sudan for Five (5) consecutive years after its registration date.
Though the defendant admitted their non-use of the mark, the case raised the issue whether trademarks registered in over 75 countries and which might be regarded as a famous mark can be subjected to cancellation due to non-use?
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